Contender Studio is a sports branding and design agency. focused on building game-changing branding, digital and data UI for the world of sport.
Designing the future of sport.
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We uncover what makes your brand unique, then turn it into a clear message and iconic identity that connects with athletes, fans, and stakeholders alike.
Brand Strategy & Positioning
Logo & Visual Identity Systems
Sports Branding - Personal Branding
NIL Brand Development
Creative Consulting & Brand Architecture
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We create digital products from prototypes to polished platforms.
AI Sports Analytics
User Experience (UX) & User Interface (UI) Design
Data Visualization & Analytics Dashboards
Product Design & Prototyping
iOS & Android Applications
Web Design & Development
Design systems
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We design creative that tells stories, drives emotion, and keeps your brand culturally relevant — across every screen and surface.
Campaign & Sports Marketing
Digital Content Design
Brand Activations
Fan Experiences
Sports Photography - Video Production & Editing
Apparel & Uniform Design
WHAT WE do.
From identity to interface, we help athletes, teams, and sports tech companies win — on and off the field.
BUILT FROM INSIDE THE GAME
Contender Studio was founded by Jason Jay, former Head of Design at MLSE’s Sport Performance Lab. With 16+ years of experience, Jason has designed brands, digital products, and data experiences for some of sport’s most iconic organizations.
A 2× NBA award winner for Inclusion & Innovation. Jason is also a featured artist in the Scotiabank Arena Artist Collection, reflecting a career at the intersection of sport, technology, design, and culture.
Sports Branding
SPORTS BRANDING & DESIGN | FAN EXPERIENCE
TORONTO RAPTORS
OVO WAR ROOM
DIGITAL PRODUCT | UX UI | DATA VISUALIZATIONS
NorthPole Hoops
National Championships
DIGITAL PRODUCT | UX UI | DATA VISUALIZATIONS
MONEYBOL
FOOTBALL ANALYTICS Intelligence
SPORTS BRANDING & DESIGN | FAN EXPERIENCE
The Borough FC
SPORTS BRANDING | FAN EXPERIENCE
ARC
Athlete Research & Court analytics
DIGITAL PRODUCT | UX UI | DATA VISUALIZATIONS
Testimonials
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![A man in a gray suit and tie standing in a sports arena with a large crowd and scoreboard in the background.]()
Jason is an incredibly creative visionary! His expertise in developing our campaign look and feel for our 2025 Toronto Caribbean Carnival Costume Launch truly brought our theme to life. Jason infused vibrant colors and elements into our campaign helping drive costume sales immediately.
Jamaal Magloire
Toronto Revellers - President
Toronto Raptors - Brand Ambassador
NBA All Star -
![A smiling man with a shaved head and beard, wearing a black shirt, outdoors with blurred greenery in the background.]()
From day one of reaching out to Jason at Contender Studio with a branding concept to him delivering the final product and everything in between, Jason and his team exceeded expectations and repeatedly went above and beyond to ensure we were 100% satisfied with the work they produced. We were very pleased with the way it all turned out in terms of The Borough FC branding, logos and kit design. All the way through the process, Jason was professional and passionate about his work, which showed in the results. We would highly recommend Jason at Contender Studio and plan to work with them again in the future.
Rob Jenkins
The Borough Football CLub -
![A man with a beard and mustache smiling outdoors at night, with trees and a building in the background.]()
Working with Jason to bring my website to life was an excellent experience from start to finish. From the very first conversation, he demonstrated clear communication, genuine interest in understanding my goals, and a deep commitment to delivering a high-quality result. The design process was smooth, collaborative, and thoughtfully structured. Jason took the time to listen, offer creative suggestions, and translate my ideas into a clean, modern, and professional site that reflects my brand perfectly. Every detail from layout and navigation to visuals and mobile responsiveness was handled with care and precision. I’m incredibly grateful not only for the final product, which exceeded my expectations, but also for the journey of working with someone that truly values partnership, transparency, and excellence. I Highly recommend Jason for anyone looking to create a website with both beauty and strategy behind it.
Jon Lyndon - CEO
The Lyndon Consulting Company -
![A baseball player wearing sunglasses, a white cap, orange jersey, and white pants, crouched behind a chain-link fence on the field.]()
The process with Contender Studio is as professional as it comes. In the initial conversation, he gets to know all about you, your likes, interests, inspirations, goals, mission statements, anything and everything to help him amplify your brand and maximize his engagement through storytelling. He does his best Tinker Hatfield impression when he was probing Michael Jordan for the production of the Jordan 3’s. When the drafts come out, he’ll talk you through his experience, reasons for all the details, and ensures you’re as excited for the portfolio as much as he is. His energy is contagious, and his tone of voice stays neutral when hearing out your perspective and opinions of the designs. I would definitely work with Contender Studio again when it’s time for a rebranding!
Ryan Asis
RAW Baseball, CEO -
![A young woman standing outdoors on a rooftop, holding black dumbbells in each hand, dressed in workout clothes, with an urban cityscape in the background. The text "STRONG LIKE G" is visible at the top of the image.]()
Jay worked tirelessly to capture the perfect image for my brand. We walked through the process together and he made sure that at every step I was involved and my voice was heard. He took my vision and transformed it into a design that I love. Jay is amazing at what he does and is not just a designer but a creative consultant.
Gursharn Gill
Strong Like G - Owner -
![Close-up of a muscular man with a shaved head looking to the side in a dark setting]()
Jason from Contender Studio has done amazing work with the Kombat Arts brand! They’re innovative, creative and on the cutting edge when it comes to graphic design. Contender Studio has been really helpful with our branding, totally making us stand out in our industry, allowing us to attract new leads, come out with great products for our customers, and establish us as a leader in our industry.
Joey De Los Reyes
Kombat Arts - Owner
Let’s TEAM UP!
DESIGNING THE FUTURE OF SPORT. TURNING CONTENDERS INTO CHAMPIONS.