⚽ The Borough Football Club - TBFC - Sports Branding & Uniform Kit
Proud to share Contender Studio's latest collaboration with The Borough Football Club, where we've had the pleasure of developing their brand identity and designing a new uniform kit! ⚽
The Borough Football Club provides a new Pro-Am Soccer club to the Scarborough residents, including the youth and talent of developing players and their families that support them in this diverse community. Creating new pathways for local players to showcase their talents and unify the city through a positive community team they can be proud of.
From the initial brainstorming sessions to the final design, our goal was to capture the spirit and passion of The Borough Football Club and ultimately the city of Scarborough and its people. A core theme was "the destination is the brand" highlighting the physical location as well as iconography that is symbolic to the city. We aimed to create a cohesive brand identity that unites and praises the city's history, community, and future ambitions.
Key highlights of the project:
✅ Brand Identity: Designing a modern and dynamic sports team brand/identity that consists of a badge/crest, wordmark, and tertiary type logo. Also creating and developing a versatile set of brand guidelines to ensure consistent and impactful communication for other creatives to follow.
✅ Uniform Kit: This new soccer / football kit puts Scarborough on the map literally and showcases the intersections of the city through the unique design. Inspired from old archived city maps of Scarborough, this idea of the destination is the brand is illustrated through this jersey and gives not only the players but fans a feeling of pride to represent their city and protect the ends. (Scarabourgh Slang)
A huge shoutout to Rob Jenkins at The Borough Football Club for their trust and easy collaboration in this project! Very proud of how this project turned out and the reaction fans are having to this sports brand identity and logo.
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info@contender.studio
www.contender.studio
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Photos of Jerseys - https://www.instagram.com/hanin.mazri/
Photos of Team - https://www.flickr.com/photos/league1ontario/albums/
Video Produced by | The Borough Football Club
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Jason Jay
Founder & Creative Director | CONTENDER Studio
www.contender.studio
info@contender.studio